Caan

Work | CAAN

Launching Canada’s lifestyle cannabis brand

Caan came to us at the beginning: they needed a name, identity and strategy to launch their cannabis brand. Canada had just legalized cannabis and other businesses were quickly saturating the market. These cannabis companies all had the same focus though: the product. We took a different approach, focusing instead on the aspirational and created a brand that people wanted to be a part of.

WOFS-poolside
WOFS-poolside

Our Role

+ Audience segmentation

+ Competitive analysis

+ Consumer research

+ Brand framework

+ Brand strategy and guidelines

+ Consumer journey development

+ Content production

WOFS-poolside
WOFS-poolside
WOFS-poolside
WOFS-poolside
WOFS-poolside
WOFS-poolside

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